A New Olympic Sport

Number one trophy for the newest Olympic Sport

The most profound question I heard this week didn’t come from an executive, a business leader, or an entrepreneur.

It came from our six-year-old.

From the backseat, I heard:

“Why isn’t kindness an event in the Olympics?”

My wife and I smiled, struck by the purity of the question.

Instead of dismissing it with, “That will never happen,” we leaned in.

“How do you think they’d judge that?”

In a world obsessed with KPIs, metrics, and evidence, what would it look like if kindness were measured alongside the 100-meter dash, soccer, or swimming? Would grand gestures earn medals? Would judges tally points?

Or maybe the better question is: does everything need to be measured?

We spend our lives chasing proof, progress, and performance. But the things that matter most - kindness, trust, character- can’t be tracked on a dashboard.

And maybe that’s okay.

We measure revenue, goals, and performance.

But the real test of success may be this: can we value what can’t be measured?

So I’ll leave you with the same question my daughter sparked in me:

➢ What in your life are you measuring that doesn’t need to be?